REDBULL MOCK COMMERCIAL
For this independent spec commercial, I worked with an existing product, the Red Bull Green Edition can, and explored how its brand identity could shape a cinematic product reveal. I used AI to generate and compare ideas, concept images, and style frames at a fast pace. That let me test different settings, lighting, and compositions before selecting and refining the direction that best suited the can’s vivid green palette and energetic character.
I then translated the chosen style frames into 3D in Cinema 4D rather than using the AI images as finished shots. I built the product scenes, developed materials, shading, and lighting, and used liquid and particle simulations to give the commercial movement and impact. I also wrote procedural scripts for effects that needed more control and variation.
After rendering, I brought the shots into Nuke for compositing, where I refined the atmosphere, integrated the effects, and brought the images together into a consistent final look. The project was an exercise in using AI as an ideation tool, then carrying the strongest ideas through a hands-on 3D and compositing pipeline to create a cohesive visual identity around a real product.